If you have started to create a campaign on Facebook you will have noticed that, in the last step, a box appears with the text “Facebook Pixel”. But do you know exactly what the Facebook Pixel is? Do you want to install it on your website? If so, read on. Today we are going to explain how to install the Facebook Pixel in WordPress.
Although you can still run Facebook campaigns without installing the WordPress pixel, you need to know how to do it and configure it on your site. If you follow this guide you’ll see that it’s not a complicated process and it’s essential to measure the conversions on your website and to know if the money you’re investing in advertising is paying off.
What is Facebook Pixel?
This Facebook pixel is a tracking code similar to Google Analytics code, that allows you to measure the conversions of your website. If you want to know the results of your campaigns and optimize the advertising on Facebook, you should install it on your website.
What is the Facebook Pixel for?
This tracking code that will be inserted into your website will allow you to optimize your Facebook advertising campaigns. But in what way?
To reach an audience similar to yours. Having the Facebook pixel installed on your WordPress will allow you, among other things, to find people who have carried out a specific activity on your website.
Optimize ad: With the pixel installed on your website, you will be able to access more advertising tools that will allow you to optimize your ads to achieve specific conversions.
Measure the results of your campaigns: The pixel allows you to access specific data about the performance of your advertising on Facebook. In this way, you can understand the behavior of all users who visit your website and measure all conversions on your website.
To give you an idea: the Facebook Pixel will allow you to know this data:
– Which users have visited your website or which specific pages of your website.
– Which users have visited your website and also started a purchase process.
– Which products have been added to the wishlist.
– Users who have bought and become customers.
– Users who have completed a registration or lead capture process.
As you can imagine, all this information will be very useful when creating campaigns on Facebook. For example, imagine that you can identify those users who have put an item in the cart, but have not completed the purchase. Why not launch a specific campaign for them to encourage them to complete the process? Maybe a discount on the total amount or free shipping costs can encourage them to finish the process and become your customers.
If you have a dropshipping business it can also be a very good opportunity for you. You have an online store full of product pages, if you can identify which users visit each one and launch specific advertising to that audience you will be able to optimize the results of your campaigns to the maximum. It is not the same to offer a suitcase advertisement to users who were on your website consulting this specific product, as it is to create a generalized advertisement for your entire audience.
How to install the Facebook Pixel in WordPress?
Now comes the best part. Let’s see how to install the Facebook pixel in WordPress. Before you start, if you don’t have a WordPress website yet, please remember that you can get WordPress for free with any of our hosting plans.
As you know WordPress always makes it very easy and in this case, the great community behind this CMS has developed a series of plugins that allow you to install the Facebook pixel very quickly.
Although, not all of you are fans of installing Plugins in WordPress or want to save a new plugin in your application, below we will see how to install the Facebook pixel in WordPress easily with a plugin.
If you want to simplify this task as much as possible, you can use some plugins, through which you can easily install this tracking code in the of your website.
We recommend installing “PixelYourSite – Your smart PIXEL (TAG) Manager”
With this simple plugin you can easily install the Facebook Pixel, but also allows you to install and manage in the same way the Google Analytics code.
To install the Facebook pixel in WordPress, simply install and activate the plugin in the backend of your application. Once you have it, go to the Plugin’s settings panel and, in the “Facebook Pixel ID” section, insert your page’s pixel code (Api Token) and click on “Save Settings”. Done!
How to check that your pixel works?
Have you already installed the Facebook pixel in WordPress and want to know if it’s working correctly? The easiest way is to install the “Facebook Pixel Helper” extension through the Chrome or Edge browser. Once you have installed it, click on the icon and you will see whether or not the Facebook code or pixel is installed properly.